AOA Organisational Structure
The sports and the sports education markets have undergone significant changes in recent years. Increased professionalization in sports has occurred. Given increasing regulations, the overall sports environment has become more complex and demanding. High performance in one role (such as that of an athlete) does not guarantee high performance in another role (e.g. coaching).
Moreover, traditional sports disciplines have broadened their regional franchises and new trend sports have emerged. The sports education market is expanding to meet these demands. Greater professionalization in sports requires taking sports education to several next levels.
Thus, the sports education market is continually growing and changing with more and more sports academies emerging. Well-established sports universities and other educational sports institutions in the world mirror this development, monitoring and optimizing their curriculum continuously.